How To Increase Sales Through Cell Phone Accessories?

By Injured Gadgets - June 16, 2021     3753 Views

The cell phone accessories market is growing rapidly in response to the demand for smartphones and tablets. As smartphones get more and more affordable, the phone accessories market will continue to expand. 

The worldwide phone accessories market was valued at $224.69 billion in 2018 and is projected to reach $284.06 billion by 2026. According to FMI, the global cell phone accessories sales will witness a 6.7% CAGR between 2021 and 2031.

While many cell phone repair shop owners focus on repairing mobiles as their primary source of income, you can stand out by selling high-quality phone accessories at competitive prices.

This article will talk about some excellent ways to increase sales through cell phone repair and accessories. Let’s get started!

10 Ways to Increase Sales Through Cell Phone Accessories

These tried and tested ways to increase sales through cell phone repair and accessories will help you boost your profit margin and become the go-to shop for all mobile needs. 

Analyze the Market

 

With hundreds of cell phone accessories out there, choosing the right ones is vital. If not, you will likely see a decrease in return on investment. 

Analyze which accessories are (or will be) in demand in the future through trends or your sales reports. 

If you sell mobile phones, check which devices get sold the most and the fastest. This will give you a fair idea of which accessories you should order and for which models. 

The more time you spend analyzing the market, the more sales you will generate. 

Stock Flagship Device Accessories

Almost all smartphone brands release flagship devices every year. Samsung, for instance, has announced the launch of three flagship devices in 2021. 

 

Customers are very likely to buy accessories for their new phones. Thus, by stocking flagship device accessories, you can increase sales and footfalls in your repair shop. Check the flagship devices that are about to launch and store the relevant phone accessories. 

You can get cell phone accessories wholesale from Injured Gadgets and boost your profit margin. 

Ensure there is Ample Stock Always

The last thing you wouldn’t want to tell your customer is, “sorry, but we don’t have that accessory right now, but you will get it in a few days.” 

Therefore, make sure there is an ample stock of the best-selling accessories all the time. You can even order cell phone repair accessories from Injured Gadgets and choose same-day shipping to get them as soon as possible. 

You can even use inventory management software to stay updated related to the requirements of your inventory and identify the best-selling items. 

Organize Your Accessory Wall to Attract Eyes

When it comes to selling, the presentation goes a long way. When you have a clean and organized accessory wall, even the customers who have come for phone repair might start window-shopping. Combined with a little bit of effort from your side, you can convert them. 

You can arrange accessories by cell phone model (Samsung, Apple, etc.) or product category (power bank, headphones, screen protectors, cell phone holders, etc.). 

Another benefit of organizing your accessories is that it reduces the load on your sales team. Customers can go through the options themselves and pick the one they like (or need). 

Leverage Email Marketing

Email is one of the most cost-effective channels. For every $1 spent in email marketing, you can expect an average return of $42.

Email marketing enables you to promote your products and attract customers to your store. Here’s how you can leverage email marketing to increase sales. 

• Ask your customers for their email addresses when they are at your store. 
• Save their mobiles’ brand and model name. 
• Send special offers with accessories that complement their phone to attract them. 

Here is an example from OnePlus. They send regular emails to encourage customers to buy accessories related to the phone the customer uses. 

 Cross-sell and Up-sell

 

If a customer comes to your store to get their screen repaired, suggest tempered glass, so their screen doesn’t break (that’s cross-selling). If someone wants to buy an earphone, recommend a branded or expensive one (that’s upselling). 

Both cross-sell and up-sell help you to increase the average order value, thereby boosting your profits. However, to avoid pressure from the customer to buy phone accessories if they are not interested. 

Give Freebies

People love freebies. When you offer an accessory for free, it makes them feel special and encourages repeat purchases. 

However, you don’t need to give freebies worth hundreds of dollars. When a customer gets their mobile screen repaired from your store, give them tempered glass for free. When someone buys Airpods, you can provide them with a storage case at no extra cost. 

Free accessories also increase the chances of word-of-mouth marketing, which will further boost sales.

Offer Extended Warranty

Warranty can help you to encourage the customers to buy accessories from your store rather than from your competitors. It assures them that the product is worth their money. 

When you buy cell phone accessories from Injured Gadgets, you will get a limited lifetime warranty. You can then pass on this warranty to your customers to build trust and increase sales. 

Use a combination of Traditional and Digital Marketing

Spread the word about your business with traditional and digital marketing. The more people know about your accessories business, the more people will come to your store.

Use geo-targeted ads to reach people in your neighborhood and showcase your best products. Similarly, create a banner, poster, or flyer that you can share in your community to attract customers. 

Educate Your Customers

Inform your customers about the accessories that are the best for them and why. Write blogs and articles educating about the best mobile phone accessories and share them on your website. You can also send it to your customers via email. 

This will showcase your knowledge, and customers will feel satisfied as they will be buying products from an expert who educates them about the advantages and disadvantages of each product. 

Wrap Up

Cell phone accessories help you to increase the average order value and boost your profit margins. Make sure to analyze the market and further do keep enough stock of your accessories to ensure your products increase in sales. 

Injured Gadgets is a leading wholesale mobile accessories dealer in the United States. You can buy cell phone repair parts and accessories at competitive prices to boost your profits while offering a limited lifetime warranty to your customers.